Tuesday, 20 February 2024

LO1: Identifying news industry

Mind map of news providers  



Platforms

News outlets can be traditional or non-traditional, the differences between the two outlets is the way in which that the actuals distributed. Traditional news is television news channels and new papers, where as non-traditional new outlets are podcasts mobile news apps. There advantages and disadvantage to both. Advantages to traditional news is that the is an already strong audience that can be relied on a disadvantage with traditional new is that it is hard to engage younger audience. The advantage to using non-traditional new outlets is that. Two examples of these are BBC news and LBC News. These are both different because BBC News is a very traditional source of news whereas LBC news is non-traditional as it primarily online line. These both have different audiences BBC news is traditional as it one of the older why people have been informed and is on the same time everyday this means of older people watching the new daily is part of their routne but this is not always possible of younger people as they have jobs and may not get home in Time. This is why LBC news is more accessible for them as it is a podcast that allows them to catch up on missed news or on current new as they are able to listen from anywhere, this may not be apyling to older generation because they not have the understanding or technology to listen to the podcast. 

Comparison

The sun and The Guardian will both attract different audiences even tho they are both Uk news providers, this is because they chooses to report of different topics. The sun is a tabloid newspaper these type of report on celebrity, gossip and generally are new chatty and attract a readership that prefers this over politics and serious topics, these people are often seen also less intelligent or of a low clasor younger. The guardian is a broadsheet news paper, this type of new paper is more serious and focuses on politics and current affairs. The readership is usually seen as more intelligent, higher class or older. Viewing access to both of these is also different and reflect the readership, The Sun has 31.1 million monthly online readers where as the guardian has 18.4 million monthly online readers. This difference is due to the guardian having an older readership and they either don't use technology or the prefer to read a physical newspaper because that is what they have always done. This is different to the Suns readership because they are younger and have allows been around technology, they will proudly to committing so is more convenient to have the news online.The advantage of reading the news through an app is that you are able to access it everywhere which is helpful for people who have busy commuting lives can read the news around there lives, which is a disadvantage of watch the new through live TV is that its at set times that might not be convenient for everyone. An Advantage of news broadcasts on the television are more visually engaging that reading the news through an apps allow you to remember more information. However, digital immigrants will prefer to learn about the news through traditional platforms such as television and the news because they don't want to adapt to modern technology.  

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